website redesign for hermes

An attempt to redesign the website of Luxury brand Hermes. Showing the brand’s rich heritage, adding the element of storytelling. The original luxury brand. The masters of luxury leather goods.

current website

ideation

Target Audience:

Aspirational consumer, especially in emerging countries where there is less brand awareness and absence of retail stores. 

Tone and Imagery:

In sync with the current campaign in retail and print and other media marketing. Also, emphasising on hand craftmanship and personal attention to detail as opposed to mass produced production, use of rich materials.   

Message:

Showing the brand’s rich heritage, adding the element of storytelling. The original luxury brand. The masters of luxury leather goods. 

Process:

Better navigation, layout of the website and the typeface. Presence of short video on the homepage.  

Background Information

A French manufacturer established in 1837, today specializing in leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear. Its logo, since the 1950s, is of a Duc carriage with horse. Nadège Vanhee-Cybulski is the creative director. In 1837, Thierry Hermès first established Hermès as a harness workshop in the Grands Boulevards quarter of Paris, dedicated to serving European noblemen. Hermès has 14 product divisions encompassing leather, scarves, ties, men’s wear, women’s fashion, perfume, watches, stationery, footwear, gloves, enamel, decorative arts, tableware, and jewellery.

Hermès sales are composed of about 30% leather goods, 15% clothes, 12% scarves, and 43% other wares. The company licenses no products and keeps tight control over the design and manufacture of its vast inventory. 

The family company is very attached to its old-fashioned business model and rejects mass production, assembly lines, and mechanization. Hermès goods are almost entirely made in France by hand in middle-sized workshops (“Ateliers Hermès”) with an emphasis on quality manufacturing. Indeed, Hermès claims most items are fabricated from beginning to end by one person only, which is supposed to be a guarantee of the quality and uniqueness of Hermès products.


Single page pdf51.jpg
  Colour Pallete Representing Hermes

Colour Pallete Representing Hermes

reorganisation of sitemap

Removed all the clutter and improved navigation by bringing the product categories on the homepage. Also, making World of Hermes user friendly and part of homepage. 

Wireframes

LANDING PAGE/homepage

Single page pdf55.jpg

our story /about

final concept

landing page/homepage

OUR STORY/ABOUT

RESPONSIVE DESIGN